About Us

TAVR Media has been operating in the national radio market for over 20 years.

Today, TAVR Media exclusively places advertisements on 9 top radiostations in Ukraine: Hit FM, Radio ROKS, KISS FM, Radio RELAX, Melodiya FM, Nashe Radio, Radio JAZZ, Classic Radio and Radio Bayraktar.

These radiostations cover all audience segments in all territories controlled by Ukraine.

20

We have been working on the national radio market for years

9

Top radiostations, where we exclusively place advertising

98%

Territories of Ukraine in the coverage area of these radiostations

Top Radiostations of Ukraine

TAVR Media exclusively places advertisements on 9 radiostations: Hit FM, Radio ROKS, KISS FM, Radio RELAX, Melodiya FM, Nashe Radio, Radio JAZZ, Classic Radio and Radio Bayraktar. They are leaders among their listening audience.

Weekly Reach of 10+ Million Listeners

Almost half of listeners in Ukraine choose one or more of the radiostations where TAVR Media exclusively places advertisements.

Weekly Radio Reach Ranking

7 radiostations where TAVR Media exclusively advertises are in the top ten

46,8%

Share of radiostations’ audience

10+

Millions of listeners per week

160%

Growth in radio advertising investment

Review of the Ukrainian Radio Market

For 2024:

Radio coverage in Ukraine has significantly increased, the share of listening at home has increased, the regional structure of the population has changed;

Advertiser categories have changed somewhat;

Radio has introduced new effective tools.

Read the detailed “Review of the Radio Market 2024” at the link.

Our mission

TAVR Media is part of the TGH holding. Interaction and synergy within such a powerful structure are one of the factors of success and efficiency of our radiostations.

Radiostations on which TAVR Media exclusively places advertisements create the best audio entertainment content in Ukraine every day. They are chosen by tens of millions of listeners at home, at work, in transport and on vacation.

Every day we generate creative ideas and innovative solutions for our business partners to convert millions of our listeners into consumers of our advertisers’ goods and services.

Radiostations are a very important component of the overall process of formation and development of Ukrainian music. Now it is more important than ever. The coverage that radiostations provide to new tracks quickly makes them well-known and popular among the target audience. Music is also our profession, so we are always in close contact with Ukrainian artists in the context of creating and promoting tracks. And our cooperation is also as effective as possible.

TAVR Media: focused on results.

Cases of Successful Advertising Campaigns

Pepsi: How to Attract 5 Million Fans

What Was the Goal?

The PEPSI brand is historically associated with music. At one time, it was represented by Shakira, Beyonce, Michael Jackson. That is why it is important for the brand to support this platform. Increase the loyalty of the young audience during the season of active consumption (June – August 2023). Creatively implement communication: “Pepsi is a favorite flavor!”

Idea

To create a new music radio/Youtube project, where young performers will be able to make themselves known to a million-strong audience for the first time. The format of musical battles between young artists will add intrigue, and a star jury will help determine the best. For PEPSI, this is a specially created, modern, trendy filming location with deep product integration.

Results

After the project was completed, the PEPSI brand continued its advertising activity on the radio with new communication. The involvement of the TAVR Media team in the development and creation of creatives, planning of advertising campaigns helped PEPSI achieve the best results and creative solutions, confirmed by the Radio Recall Test.

Khreshchatyk: Summer Communication 2023-24

+20% increase in seasonal demand for products

What Was the Goal?

1. To remind ourselves after a long pause. Due to the war and disruptions in the production of Khladoprom Ice Cream Factory, it was necessary to draw attention to the brand and return it to active communication with the consumer.

2. To increase the loyalty of the middle and young audience during the sales season (June-August 2023). The main goal was to return love for the brand, especially among parents and children.

3. To emphasize the Ukrainian roots and emphasize the brand’s mission through the slogan: “Children are our future, and Khreshchatyk is where Ukraine is.”

Idea

We created a special project “Little Ukrainians – to Great Heroes” in the format of native integration on the radio. Every day on the air, children shared their drawings and words of support for our defenders, reinforcing the love for Khreshchatyk ice cream as a symbol of a happy childhood.

In parallel, we launched a summer marathon of children’s projects:

May: “Little Winners of a Great Country” – about children who overcome difficulties and believe in victory.

June: a project for Children’s Day with interactive content and gifts from the brand.

July: the legendary project “Plombiromania” – a large-scale competition for children and their parents with big prizes.

The uniqueness of the solution lay in the comprehensive integration at all levels: radio, social networks, interactive content, events for children with a focus on emotional unification through love for Khreshchatyk ice cream. The brand became a symbol of joy and support during the war.

Results

1. Significant increase in brand awareness: from May to August, the campaign was listened to and seen by more than 3 million users through integrated channels.

2. Positive audience response: thanks to emotional communication and support for children’s initiatives, the brand regained consumer trust and sympathy.

3. Record sales: seasonal demand for products grew by 20% compared to last year, which confirmed the correctness of the strategy.

Business chooses radio

Here are just a few testimonials from our advertisers:

TAVR Media is not just a radioholding. It is a team of committed people who are sincerely committed to the task, fall in love with the product and rejoice with the client’s achievements. Everything that was broadcast: concepts, creativity, copyrights – the fruit of joint work with the TAVR Media team. It inspires, consumers like it, and gives results.
Thank you very much!

Georgy Mayorov, Marketing consultant of Khladoprom Ice Cream Factory

The question always arises: how to effectively use a small budget, where to invest it effectively to get results? Radio is an effective tool that allows you to use a small budget and quickly achieve success.